Remove Enterprise Remove Meeting Remove Metrics Remove ROI
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How Ford Is Thinking About the Future

Harvard Business

Meeting new people and flirting is an especially key job-to-be-done for the younger crowd that is the core demographic for the service. “We are getting pull from enterprises,” Ford Mobility head Marcy Klevorn said recently on a media conference call. Establish new rules, norms, and metrics.

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How One CMO Revamped Her Role

Harvard Business

” The email contained a link to a 2017 article one of us wrote for HBR, and suggested the CMO read it before their meeting. She went into the meeting prepared for the worst. She and the CEO now agreed that she should play an upstream, strategic, enterprise-wide role. The CMO began by meeting with her direct reports.

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How Deloitte Consulting LLP and Salesforce Are Using Technology to Transform the Employee Experience - SPONSOR CONTENT FROM DELOITTE’S CONNECTME AND SALESFORCE

Harvard Business

And we call this a move from a business enterprise to a social enterprise—one where businesses need to understand what’s happening in the broader society, in their workplace, and with a rapidly changing workforce. That investing in employee engagement is an actual business imperative, and it has real, measurable ROI.