Harvard Business

JULY 14, 2017

Like international travel or meditation, it creates space for us to question our assumptions. They make us more efficient and productive. So consider leaving the latest white papers, industry rundowns, and management hot takes at the office. Science fiction isn’t useful because it’s predictive.

Real Estate 53

Real Estate Engineering Transportation Industry 53

Tsavo Neal

APRIL 27, 2017

They come for the content or the service, like booking air travel. 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. Tweet this B2B businesses, in particular, should be offering guides, white papers, or reports on their homepages. Source: Media Post.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. Publishing a White Paper.

Consulting 68

Consulting Advertising Case Interview Conference 68