Thu.Mar 26, 2020

Cybersecurity’s dual mission during the coronavirus crisis


Chief information-security officers must balance two priorities to respond to the pandemic: protecting against new cyberthreats and maintaining business continuity. Four strategic principles can help. Risk Insights


Behavior is Communication

Several years ago, I took a class on how to write movie scripts. The world-renown instructor’s students included many famous Hollywood actors (who wanted to learn to write or recognize great scripts), 50 Oscar winners, and 250 Emmy winners.

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How new CEOs can manage for the future


The subtle art of delivering short-term wins while setting the stage for long-term success. Strategy & Corporate Finance Insights

Choose your idols carefully

The Source

Analysis of our thought leadership ratings over the course of the last decade reveals a narrowing of the gap between the lowest- and highest-ranking firm. The good news is that the worst is getting better. The bad news is that the best hasn’t changed much at all.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Applying past leadership lessons to the coronavirus pandemic


Three seasoned leaders describe what they learned from managing through past crises. Insights on Organization

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Lessons from Asian banks on their coronavirus response


Financial institutions in countries initially affected by the pandemic moved quickly to safeguard their employees, transform their operations, and serve customers in new ways. Insights on Financial Services

Is Your Technology Serving You?

Henry DeVries

What makes for happy clients? The answer is often more human interaction, not more technology


Playing to win in oncology: Key capabilities for success


Five key trends are driving growth in oncology. To be successful in oncology, a focus on capabilities is critical—both the ones in place today and the ones needed to stay competitive. Insights on Pharmaceuticals & Medical Products

Is everything going to be okay?

Seth Godin Blog

That depends. If we mean, “Is everything going to be the way it was and the way I expected it to be?” ” then the answer is no. The answer to that question is always no, it always has been. If we mean, “Is everything going to be the way it is going to be?”

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Crisis nerve centers: Supporting governments’ responses to coronavirus


A centralized response system can help set up government leaders for success in managing a crisis. Public Sector Insights

The Contagion We Can Control

Harvard Business

Understanding how emotions spread between individuals can help you cope. Stress Psychology Digital Article


Patterns for value creation in apparel, fashion, and luxury


Performance in the fashion and luxury industries has turned lower, but leading companies haven’t been deterred. Here’s how they excel. Retail Insights

How Restaurants Can Survive Right Now

Harvard Business

It’s simple: Lower prices. Pricing Digital Article


The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Enterprise-wide security is both a technology and business issue


CISOs have important skills that can position them for the CIO role. Digital Insights

Why You Should Become an “Intrapreneur”

Harvard Business

You’ll be more engaged, and more productive. Managing yourself Digital Article

Perspectives for North America’s fashion industry in a time of crisis


Apparel retailers, department-store chains, and cosmetics stores employ millions of people. Industry leaders must take quick action while also planning for postcrisis realities. Retail Insights

Real Leaders: Oprah Winfrey and the Power of Empathy

Harvard Business

What we can learn from how Oprah built her business empire. Leadership Entrepreneurship Emotional intelligence Audio

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Robust cybersecurity requires much more than great technology


Security is increasingly an interdisciplinary capability. Digital Insights


Coronavirus Is Widening the Corporate Digital Divide

Harvard Business

The competitive advantage belongs to those who can smoothly transition to remote work. Economics & Society Leadership & Managing people Business models IT Digital Article

The benefits of a CISO background to a business-unit CIO


A deep understanding of cybersecurity is a competitive advantage. Digital Insights


The modern CISO: Managing scale, building trust, and enabling the business


The modern CISO is uniquely positioned to bridge gaps across technology, processes, automation, and cybersecurity. Digital Insights

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Protecting the business: Views from the CIO’s and CISO’s offices


At JPMorgan Chase, CISOs and CIOs work together to align cybersecurity with business goals. Digital Insights


Integrating marketing and brand in M&A: The way to superior growth


Focusing on six core aspects of marketing integration can help companies get the most out of their integration efforts and the new organization. M&A Insights