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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

Many of our target wood-burning customers lived on the outskirts of town and had no reason to travel to the central market, where our store was located. Where a solar light can simply be turned on to show its value, a stove demo requires 30 minutes of time and extensive training about the technology. Photograph courtesy of BioLite.

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A Commercial Pilot’s 2-Year Plan to Break into Consulting

Management Consulted

I eventually built up a little demo reel, and I started presenting that to other companies. People will just take a little bit of time and travel, or something like that. They have a location here in Atlanta, and it looks like a lot of their consultants don’t travel as much. Yeah, in other words, just take out all of the gaps.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

They come for the content or the service, like booking air travel. Up to 70% of B2B websites don’t display clear calls to action on any of their home pages, such as specials, e-mail newsletters, how-to guides, demos, and interactive tools. Source: Hubspot, State of Inbound Marketing.

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The Crazy Lives of Consultants: Word of the Day

The Crazy Lives of Consultants

Demoable Pronunciation: dem-o-ah-bull Function: adjective Inflected Form(s): demoed; demo·ing Etymology: ERP Implementation Date: 2008 1 a: the ability to display or present for a show or an audience. skip to main | skip to sidebar. Monday, September 22, 2008. Word of the Day. The product is demoable." Crazy Consultants.