How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business
SEPTEMBER 7, 2016
These challenges forced BioLite to reevaluate our approach and customize our sales methods to a market that demands an entirely different way of doing business. It was a good idea in theory, but ultimately it was too passive as a sales approach: Simply placing our HomeStove on a shelf did not lead to uptake. Here’s the thing.
28 
Let's personalize your content