Harvard Business

SEPTEMBER 7, 2016

Many of our target wood-burning customers lived on the outskirts of town and had no reason to travel to the central market, where our store was located. Where a solar light can simply be turned on to show its value, a stove demo requires 30 minutes of time and extensive training about the technology. Photograph courtesy of BioLite.

Sales 28

Sales Marketing Development Retail 28

Management Consulted

SEPTEMBER 24, 2014

I eventually built up a little demo reel, and I started presenting that to other companies. People will just take a little bit of time and travel, or something like that. They have a location here in Atlanta, and it looks like a lot of their consultants don’t travel as much. Yeah, in other words, just take out all of the gaps.

Consulting 125

Consulting Resumes Bain Recruiting 125

Tsavo Neal

APRIL 27, 2017

81% of management consulting firms list attracting & developing new business as their #1 challenge. Tweet this “Attract & develop new business” is a fancy way of turning leads into paying clients. They come for the content or the service, like booking air travel. If you are, then start with the data.

B2B 60

B2B Marketing Consulting Advertising 60