Demo Marketing Metrics ROI 
Progressus
NOVEMBER 9, 2023
Companies which are not externally project driven may use project accounting to track internal projects such as a marketing campaign, or some type of capital improvement. Every aspect of your project, from project profitability to individual performance metrics is enabled by Microsoft’s Power BI. The post What is Project Accounting?
Harvard Business
APRIL 19, 2018
In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.
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