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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

Whether you are selling productized consulting on your website or use it as a way to foster interaction with potential clients, B2B buyers expect to be able to purchase your services. Thought-leadership and demonstrating expertise are how you build trust and attract new clients. Email marketing has an average ROI of 3800%.

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4 Ways to Improve Your Content Marketing

Harvard Business

The playbook sounds simple: attract prospects with content relevant to each stage of their buying journey and extend offers that motivate them to contact your sales team for a demo or discussion. Good case-study content does that, while providing a compelling reason for the prospect to learn more and initiate a change process.