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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

APRIL 27, 2017

Up to 70% of B2B websites don’t display clear calls to action on any of their home pages, such as specials, e-mail newsletters, how-to guides, demos, and interactive tools. Specials, newsletters, guides, demos, tools (also known as your consulting lead magnets ) — all of these are of interest to your readers and potential clients.

B2B

B2B Marketing Consulting Advertising

4 Ways to Improve Your Content Marketing

Harvard Business

APRIL 19, 2018

The playbook sounds simple: attract prospects with content relevant to each stage of their buying journey and extend offers that motivate them to contact your sales team for a demo or discussion. Especially in B2B contexts, buyers must justify a decision to others in the organization who have competing priorities for limited funds.

Marketing

Marketing Case Study Case Studies Sales

Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

4 Ways to Improve Your Content Marketing

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