How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business
SEPTEMBER 7, 2016
We equipped a dozen chaiwalas with HomeStoves, trained them to use the stove, printed BioLite banners to hang on their stands, and set them up with cords, so customers could charge their phones off our stove. In addition, stoves are difficult to transport from demo to demo. Photograph courtesy of BioLite.
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