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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

These challenges forced BioLite to reevaluate our approach and customize our sales methods to a market that demands an entirely different way of doing business. It was a good idea in theory, but ultimately it was too passive as a sales approach: Simply placing our HomeStove on a shelf did not lead to uptake. Here’s the thing.

Sales 28
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How to Build a Better Sales Playbook

LSA Global

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy. Sales Culture.

Sales 28
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Capitalizing Software During an Agile Transformation

Johanna Rothman

I am not a finance person. If you need to capitalize, talk to your finance people. There's a great introduction article, Capitalization of software development costs.). So, let's assume the team spends a total of 4 hours planning, retrospecting, demoing, all that non-creation time out of the 40 hours the team works. (I

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Designing an Organization for a Product Approach, Part 2

Johanna Rothman

Note that Marketing, Finance, HR, are all part of this product line. There might be a “centralized” function for these groups, but all the people developing and supporting this product are in the product line. Except, the new development was delayed. They did not have one goal as a product development organization.