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How to Design the Ideal (and Most Profitable) Consulting Business

Consulting Matters

Set definite goals for your business with dates and metrics. A content marketing funnel is how you leverage your knowledge and intellectual property in the form of speeches, blog posts, articles, videos, podcasts, social media posts, etc. A goal without a defined date is actually a dream.

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How CEOs Can Make Smart Strategic Trade-Offs

Harvard Business

By definition, disruptive innovation challenges a firm’s core capabilities; direct channels, for example, provide low cost and ubiquitous distribution, but cannibalize traditional salesforces and threaten partners. When confronted with disruptive technologies, many companies fail to align digital strategies with their core strategies.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Maybe you really, really don’t like writing, but you still want to create a great piece of intellectual property that “sticks.” A lead-generating website is designed to showcase your thinking (your intellectual property) in your unique voice and brand (your design) in order to attract the right type of prospects.