Comparison Information Technology Marketing Metrics 
Harvard Business
MARCH 2, 2018
While this “lab-bench to bedside” approach has improved healthcare globally, it can take years, even decades, for an innovation to get to market, often with limited input from patients themselves. Establishing appropriate performance metrics and assigning attribution.
Harvard Business
SEPTEMBER 7, 2017
But traditional metrics might underestimate the impact of digital, leaving companies vulnerable to aggressive competitors or pure-play disruptors. Armed with a hypothesis that the stock market was undervaluing digital, we sought to create the largest known repository of digital data on U.S. market but a 22% digital share of the U.S.
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