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A Refresher on Marketing ROI

Harvard Business

Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. Marketing ROI is a straightforward return-on-investment calculation.

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Pros and Cons of Professional Employer Organizations (PEOs) Why a “Virtual PEO” May be the Better Option

Emerson Consulting Group

The ROI Comparison Rationale. The comparison effort of evaluating whether to join a traditional PEO or set up a more customized Virtual PEO structure strongly suggests that you work with an advisor who has done “PEO evaluation and deconstruction” before. So joining a PEO doesn’t completely eliminate the liability for employers.