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A Refresher on Marketing ROI

Harvard Business

Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. Marketing ROI is a straightforward return-on-investment calculation.

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Pros and Cons of Professional Employer Organizations (PEOs) Why a “Virtual PEO” May be the Better Option

Emerson Consulting Group

To many employers the most attractive feature of a PEO is the ability to be able to hand off the burden of management of HR and benefits so that the member employer can instead focus its management energy on core business plans. The ROI Comparison Rationale. What PEOs Offer the Employer.