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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Broadcast this message loud and clear from the CEO and sales leadership. Implement your CRM with that in mind and you’ll be pleased with your ROI. PM Images/Getty Images. The numbers ranged from 18% to 69%.

Sales

Sales Metrics How To Tools

To Reduce Complexity in Your Company, Start with Pen and Paper

Harvard Business

AUGUST 22, 2016

The voluminous case studies and articles about the firm would fill entire file cabinets in the typical business school storage area. Nokia’s CEO was featured on the cover of Forbes magazine in 2007, with the headline “Nokia: A billion customer and counting.

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Company Sales Retail Engineering

Why CRM Projects Fail and How to Make Them More Successful

To Reduce Complexity in Your Company, Start with Pen and Paper

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