Case Studies Development Knowledge Base Sales 
Tom Spencer
JUNE 6, 2020
Customer segmentation is the practice of segmenting customers based on common characteristics. It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Prioritizing new product development efforts.
Management Consulted
JANUARY 18, 2015
1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Marketing & Sales. Kearney aims to provide support for companies by helping them stay ahead of new market developments and positioning them to capture new opportunities. Firm hires 2,000th employee. Innovation.
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