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Case Study: Should a Hotel Giant Eliminate Some Brands and Refocus?

Harvard Business

The facilitator, Caroline Dvorjak , was a marketing professor and a seasoned consultant. Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. In the meantime, I’m going to get a coffee and read the Journal.”

Hotels 28
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7 secrets for presenting to prospects you want to turn into clients

Rod Burkert

My story is how I started traveling in the RV. 6 – Offer one or two case studies. I give this Journal of Accountancy article to every one of my coaching clients … please read it. #3 – Tell a story. When the audience hears that story, they believe I can help them build/grow their BVFLS practices. They want to learn more.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

B2B 60
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.