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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

To understand the target customers on this level, methods such as focus groups, surveys, interviews, and case studies can be successful. Microsoft intimately knows what business people in specific industries need to succeed. Segmentation should be based on a combination of qualitative and quantitative data. Last words.

Apparel 103
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A.T. Kearney Interview & Culture

Management Consulted

Kearney becomes a wholly owned subsidiary of EDS in September, nearly doubling in size and vastly expanding its industry expertise and information technology capabilities. 1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Industries. Firm hires 2,000th employee.