Consulting Success

FEBRUARY 8, 2018

People are willing to travel for expertise, but they’re not willing to travel to hire a consultant from the other side of the world or the other part of the continent if they can get the same thing down the street. A productized service business is about efficiencies and scale and a finite number of offerings that set prices.

Consulting 121

Consulting Productivity Advertising Training 121

Tsavo Neal

JANUARY 25, 2018

Writing a short eBook. Case studies. Writing a Short eBook. ” If so, a simple, short eBook is the perfect option. ” If so, a simple, short eBook is the perfect option. And when you’re done, you can say you’ve authored an eBook. Publishing a white paper. Creating an assessment.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

They come for the content or the service, like booking air travel. A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers.

B2B 60

B2B Marketing Consulting Advertising 60