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Starting your Consulting Journey as a College Student

Tom Spencer

Joining a consulting club can provide you with numerous benefits: networking, learning how to do a case study, assistance with resume and cover letter writing, and access to resources to prepare for interviews. The sole purpose of clubs is to provide students with practical experience through learning and relationship building.

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How To Convince Management To Invest In A Crisis Plan

Melissa Agnes

Be relatable and realistic: Provide detailed case studies on competitors and other organizations that have suffered long-term repercussions due to the mismanagement of a crisis (focus on relatable crises and industries). What is a crisis plan, how does it work and why is it the answer?

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4 Ways to Improve Your Content Marketing

Harvard Business

The playbook sounds simple: attract prospects with content relevant to each stage of their buying journey and extend offers that motivate them to contact your sales team for a demo or discussion. Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Up to 70% of B2B websites don’t display clear calls to action on any of their home pages, such as specials, e-mail newsletters, how-to guides, demos, and interactive tools.

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