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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Case Study.

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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

The organizational barriers to profitable growth are foreseeable and can be managed. Let’s look at each of the five as they played out in our study companies. PepsiCo is also a case study in the vertical health of the organization: getting to the right number of layers. The Five Insights: Organizational Fitness.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Case studies. ROI calculator. Give it a shot — create a very simple page on your website with nothing more than a little bit of text to manage expectations (what to ask, when they can expect an answer) and your comment thread. Case Studies. You want to organize your case studies into 3 different parts.