Emerson Consulting Group

APRIL 4, 2019

If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. A white paper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published.

Journal 40

Journal Case Interview Conference Groups 40

Harvard Business

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly.

Case Study 34

Case Study Case Studies Study Case Interview 34

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Interview an expert. Interviewing a potential client. Case studies. Selling productized consulting. Publishing a White Paper. A white paper is a report given on a topic in your industry. Writing for a trade publication. Writing for mainstream press.

Consulting 68

Consulting Advertising Case Interview Conference 68