Steve Shu Consulting

APRIL 2, 2010

And why shouldn’t that be the case? See a popular post of mine, “ In Consulting The Process Is An Essential Part Of The Deliverable “ Business plan as a sales document - This situation is particularly appropriate for fund raising (e.g., I think the notion of this catches a good number of people by surprise.

Case Interview 150

Case Interview Sales Tools Development 150

Jerry Fletcher

MAY 8, 2021

In most cases the answer will be that some metric in the sales equation is off. Be sure to ascertain sufficient background information about the industry and cyclical changes to put the symptom in context. We acquire additional expertise in the industry and markets in which the client participates. And so it goes.

Meeting 52

Meeting Marketing Consulting Case Interview 52

Harvard Business

JUNE 1, 2018

A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. Lost sales opportunities.”

Sales 28

Sales Marketing B2B Case Interview 28