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Is Your Business a “Service” or a “Brand”?

The Fearless Marketer

Instead, the new product is compared to what came before – in this case the “wired telephone.”. Once upon a time (in most cases, hundreds of years ago), these services were new and were touted as something truly different. By proprietary methodologies. But do you recall the brand of this cell phone? By what others say about you.

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A.T. Kearney Interview & Culture

Management Consulted

KEARNEY INTERVIEW AND CULTURE. 1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Kearney boasts about its Fit Transformation™ methodology, designed specifically to align companies’ strategy, operating model, and people to bring lasting transformation.

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How to Quantify Sustainability’s Impact on Your Bottom Line

Harvard Business

We chose Brazil’s beef industry as the location of our case study , both for the size and complexity of the industry and for its impact on the planet. Nonetheless, the case study demonstrates that measuring the value of sustainable business can be done, and that sustainable business itself can be cost-effective.

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Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci: Podcast #21

Consulting Success

We love being in the trenches with our clients, a case with every professional services firm. I began my career at a time where the consulting industry was getting a well-earned bashing by the media and by writers and thought leaders. The three of us who own Navalent are also practitioners. My first two books were about consulting.

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How to Make a Great First Impression

Harvard Business

The saying “You only have one chance to make a first impression” holds true in many situations, from job interviews to sales calls. That advice is easier preached than executed, of course, so Clark suggests, “using the methodology of power posing [before the meeting] to tamp down your cortisol levels.”

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