Is Your Business a “Service” or a “Brand”?
The Fearless Marketer
MARCH 19, 2018
Instead, the new product is compared to what came before – in this case the “wired telephone.”. Once upon a time (in most cases, hundreds of years ago), these services were new and were touted as something truly different. By proprietary methodologies. But do you recall the brand of this cell phone? By what others say about you.
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