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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Strategies you can use right now to begin creating authentic connections with potential clients (and referrers to potential clients).

B2C 156
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How to Design an Offer Consulting Clients Will Love

Consulting Matters

If so, you're gonna love today's training on how to design consulting offers.that convert. I also want to talk about the difference between B2C offers and B2B offers. A B2C business is when the actual buyer is an individual, and you need to think about your offers differently. The reality is content marketing is not dead.

B2C 156
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Five Ways to Position Your Business to Weather Recession

Makarios Consulting

If you are in the B2C space, you may not have personal relationships with your customers. You might conduct training for your customer service representatives to ensure an even higher level of customer satisfaction. Fourth, look for opportunities to broaden your reach within your target market.

B2B 76
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Five Ways to Position Your Business to Weather Recession

Makarios Consulting

If you are in the B2C space, you may not have personal relationships with your customers. You might conduct training for your customer service representatives to ensure an even higher level of customer satisfaction. Fourth, look for opportunities to broaden your reach within your target market.

B2B 52
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B2B sales will never be the same

1 to 1

Sales teams still relying on “old school” strategies and tactics will only go so far. Sales engagement According to Forrester, sales engagement (SE) platforms “help sales, marketing, and post-sales personnel manage their omnichannel touchpoints at all stages of the buy cycle.”

B2B 29
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What It Takes to Become a Great Product Manager

Harvard Business

Performing market assessments. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. And here’s an interview with Sam Lessin , former VP of Product Management at Facebook, who says he has “never successfully trained empathy.”).

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Doing Business in India Requires a Mobile-First Strategy

Harvard Business

In order to create value in India in the coming decade, companies must have a mobile-first strategy. In this environment, a new 4G only player has entered in 2016 with an initial investment of $20 billion in network and market infrastructure. Nimble companies and organizations will stand to gain by this unique opportunity.