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An Overview of Business Development Consulting

Tom Spencer

Business development consulting is about helping businesses grow sales and profits in order to achieve their strategic objectives. Business development consultants enable companies to reach their full potential and rescue companies that are struggling to survive. We don’t understand the value and we’re too busy to think about it.

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B2B sales will never be the same

1 to 1

Sales teams still relying on “old school” strategies and tactics will only go so far. Today’s sellers need deeper, faster, more personalized data and insight, as well as the right tools to foster engagement and relationship building. It’s a tough balance.

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Machine Learning Can Help B2B Firms Learn More About Their Customers

Harvard Business

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.

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How to Convince Customers to Share Data After GDPR

Harvard Business

Many global marketers are still struggling to understand what steps they need to take to prepare for this regulation and how it will impact their marketing strategy moving forward. This includes having the tools in place that will allow them to both retrieve and delete user data — a major component of the GDPR.

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Sometimes “Small Data” Is Enough to Create Smart Products

Harvard Business

In 2015, Boeing launched the Aerospace Data Analytics Lab in partnership with Carnegie Mellon University to develop AI technology for airlines. These are amazing technologies with great promise for any level of executive in any B2C or B2B company. It’s not a magical black box — it’s a highly-specialized set of tools.

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What It Takes to Become a Great Product Manager

Harvard Business

There are core competencies that every PM must have – many of which can start in the classroom – but most are developed with experience and good role models and mentoring. If the best PMs have well developed core competencies and a high EQ, does that mean that they are then destined for success no matter where they work?

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Friday Fusion: May 29, 2020

Tsavo Neal

And when it does, you had better have a strategy for attracting new business — without relying on your network or referrals. That’s your primary inbound marketing tool. B2B customers buy for the same reason B2C customers buy: Sales is about people and it’s about problem-solving. It can even last you a few years.

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