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You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India

Harvard Business

DECEMBER 15, 2017

Within the country, there are large — and often underestimated — regional differences in language, culture, talent, infrastructure, and wealth, all of which lead to wide variations in business landscapes. Cultural variations are important. After all, what works in Gujarat will not necessarily work in West Bengal.

Strategy

Strategy Strategy Strategy& Operations

Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business

DECEMBER 18, 2017

Over the course of several months, a digital platform was developed that could capture every fan interaction (whether a mobile check-in at the stadium, a profile update on the website, or a merchandise purchase online), deliver targeted promotional campaigns, and collect club mentions and other data from social media.

Sports

Sports Industry Data Media

You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India

Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

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