Consulting Matters

AUGUST 26, 2021

The Difference Between B2B and B2C Business Models. The easiest way to know the difference between these two models is who will be paying you - the organization or the individual and the expected ROI. On the other hand, coaches are focused on the leaders themselves and helping them improve their personal and leadership effectiveness.

Consulting 317

Consulting B2C B2B ROI 317

Consulting Matters

AUGUST 26, 2021

The Difference Between B2B and B2C Business Models. The easiest way to know the difference between these two models is who will be paying you - the organization or the individual and the expected ROI. On the other hand, coaches are focused on the leaders themselves and helping them improve their personal and leadership effectiveness.

Consulting 156

Consulting B2C B2B ROI 156

Harvard Business

SEPTEMBER 25, 2018

The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas. For example, consider Dez Blanchfield , whom I interviewed.

B2B 32

B2B Education Media B2C 32

Harvard Business

MARCH 22, 2017

Marketers need to master data analytics, customer experience, and product design. Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Each outbound communication is measured individually for immediate ROI. The results?

Marketing 43

Marketing Agile Fashion Sales 43

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty?

Marketing 28

Marketing Media Advertising eBook 28