Remove Article Remove Benchmarking Remove Research Remove ROI
article thumbnail

B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. Consider the revolving door of experts, colleagues, vendors, and their specialists.

B2B 31
article thumbnail

4 Ways Leaders Can Get More from Their Company’s Innovation Efforts

Harvard Business

While the execution of a conventional strategy lends itself to linear progress and clear benchmarks, innovation often proceeds by S-curves , moving at a slow crawl until it explodes at an exponential rate. That’s why good managers put so much focus on measuring and managing return on investment (ROI) as a basic operational practice.

ROI 28
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How My Company Created an Apprenticeship Program to Help Diversify Tech

Harvard Business

And research shows that once women and people of color join tech companies, retention rates are much lower than that of white men, often due to bad treatment in the workplace. We believe that investing in our local community is the moral thing to do, but what’s the cost and ROI of program like this?

Company 33
article thumbnail

Being Engaged at Work Is Not the Same as Being Productive

Harvard Business

According to Gallup’s oft-cited research on the topic , just about one-third of U.S. But based on our research with several large companies, we want to offer a word of caution: Engagement is often an ambiguous term. The holy grail of today’s workplace is high employee engagement. employees are engaged on the job.

article thumbnail

The Most Common Reasons Customer Experience Programs Fail

Harvard Business

There is place in the world for performance benchmarking survey metrics like net promoter score (NPS). The leader doesn’t have to know everything about the business, research methods and analytics, or strategy to be effective. There are many obstacles and detours that can prevent full ROI from your CX program.

Metrics 32