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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

“Oftentimes, the user experience developed by a company for its customers overlooks critical components of the underlying intents the customer wants resolved through their customer experience (CX),” says Ravi Bharadwaj, executive director of corporate strategy at TTEC. “By

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BTS Group Interviews and Culture

Management Consulted

A strategy execution and implementation firm based in Sweden, today the firm counts 59 of the U.S. BTS Group specializes in digital technology, leadership development, sales training, and assessments. For being a comparatively small firm, BTS has a very broad field of expertise: Strategy Execution. BTS GROUP KEY STATS.

Groups 100
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Case Study: When You Have to Choose Between Core and New Customers

Harvard Business

She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company. It was clear from the size of his bicep that he was serious about training. Erica looked down at the MMC logo on her water bottle, remembered putting on the matching hat, and knew she was outed. “Toby, 11.”