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To Change Your Strategy, First Change How You Think

Harvard Business

The airline industry is a cautionary tale of what happens when companies emulate new business models without bringing over the associated mental models. For over 40 years, Southwest Airlines has been a disruptive force in the airline industry, creating an entirely new category and a record 43 consecutive years of profitability.

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Your Mobile Strategy Can’t Just Be About Phones

Harvard Business

Make sure to use the right metrics when measuring success and identifying areas for growth. Repeat usage or transactions completed may be more meaningful metrics than time spent for a productivity app like Dropbox or a travel app like Alaska Airlines. Insight Center. Crossing the Digital Divide. Think about Airbnb.

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6 Steps to Make Your Strategic Plan Really Strategic

Harvard Business

Metrics were developed to monitor these, and targets were set before moving on. It can even involve immersing yourself in the stakeholder experience by going through it, e.g. the senior executives of an airline might travel at the back of the plane to get a feel for what economy passengers experience.

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The Benefits of Hiring Your Best Customers

Harvard Business

The airline industry has experienced great volatility from deregulation, takeovers through mergers and acquisitions, and, as always, unpredictable forces of nature. “My guess is that one hundred percent of United’s employees are superconsumers of travel,” he said. Sales & Marketing Adapted from. Eddie Yoon.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Knowing that your lead is interested in the topic of the white paper is critical information when coming up with your inbound sales outreach strategy.