Harvard Business

APRIL 13, 2017

Another example I often give concerns the use of fuel- and carbon-efficient flight practices in the airline industry. All four groups increased their implementation of fuel-efficient behaviors. The intervention, it appears, encourages a new habit, as fuel efficiency measures remained in use after the study ended.

Efficiency 60

Efficiency Airlines Study Operations 60

Harvard Business

APRIL 20, 2016

Key performance metrics, such as “intent to return,” driven by expensive tickets and long lines, were worsening. Software doesn’t simply make existing products smarter or existing processes more efficient; it enables new models of delivery, engagement, and innovation that are far more productive and informative than the old.

Software 28

Software Company Intellectual Property Airlines 28

Tsavo Neal

JANUARY 25, 2018

You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. That said, writing for a trade publication is not easy. Speaking Engagements.

Consulting 68

Consulting Advertising Case Interview Conference 68