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You Don’t Have to Be a Software Company to Think Like One

Harvard Business

Software doesn’t simply make existing products smarter or existing processes more efficient; it enables new models of delivery, engagement, and innovation that are far more productive and informative than the old. When modular in design, they adapt easily for different markets and can evolve over time.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.