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You Don’t Have to Be a Software Company to Think Like One

Harvard Business

For instance, Nordstrom further enhanced its vaunted customer service by investing in a new point-of-sale system that integrated with their customer database, providing salespeople with information such as purchase histories and interests. It purchased Cruise Automation, a startup developing self-driving software, for over $1 billion.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

They also help you develop new relationships through outreach. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. List posts are popular, easy to read, and easy to create. Examples: CGN Global Whitepapers.