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You Don’t Have to Be a Software Company to Think Like One

Harvard Business

Software doesn’t simply make existing products smarter or existing processes more efficient; it enables new models of delivery, engagement, and innovation that are far more productive and informative than the old. It purchased Cruise Automation, a startup developing self-driving software, for over $1 billion.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

They also help you develop new relationships through outreach. Not only will you be educating and nurturing your leads, but it will help you start conversations and develop relationships with your leads. This is an efficient way to re-purpose your content and create more value out of what you’ve already produced.