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Show report: CX and EX inextricably linked, with empathy as the glue

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Delta Airlines CEO Ed Bastian’s announcement that in-flight wi-fi would be free for loyalty members went over with flying colors, drawing hoots and rousing applause. The event, held live after a three-year hiatus, is so named because it focuses on the four pillars of experience management: customer, employee, brand, and product experience.

Report 26
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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

Optimal pricing strategy The primary goal of pricing strategy is the same as the primary goal of any other management strategy – to maximize economic value over time. For instance, airlines typically try to practice price discrimination by charging higher prices for business travelers and lower prices for tourists.