Remove Agile Remove Fashion Remove Productivity Remove Video
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Lead to the future: leadership imperatives for success

Brimstone Consulting

To take advantage of this opportunity place focus on building agility, aligning the organization, operating as a team of teams, and developing your people. Build Agility. While it is easy to say these pivots were a result of agility, it is important to differentiate between “brilliant improvisation” and a repeatable capability.

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What Creativity in Marketing Looks Like Today

Harvard Business

Marketers need to master data analytics, customer experience, and product design. This includes the product, the buying process, the ability to provide support, and customer relationships over time. Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns.

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4 Autopsies of Big Change Management Failures

LSA Global

Yes, the “old fashioned” bookstores all struggle to compete with online book sales but Borders had additional challenges they failed to meet. This outsized, rugged, status-symbol of a GM product failed to see the writing on the wall. This company was doing great as the leader in video rentals. They were not agile enough.

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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

And at Greycroft, a venture capital firm, investor Teddy Citrin has laid out a veritable map for the further disruption of every consumer products category. “I’m constantly using and testing new platforms — live video, posts on Facebook, Instagram stories, and more. Help Employees Embrace Agility.

Media 37
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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

However it plays out, Amazon’s outreach exposed a digital divide in the consumer products world. Luxury brand Burberry maintains microsites where customers share snapshots of themselves in their own Burberry coats, and streams exclusive fashion shows for younger users of its mobile app. Make room for new technologies.

Retail 28