Harvard Business

AUGUST 29, 2018

There’s still much to learn when it comes to digitizing business processes, and in particular using automation sprints—those smart, fast, and small efforts you use to boost productivity when a change to enterprise architecture isn’t the right step. Chiefly, it gives technologists accountability to your business teams.

Strategy& 28

Strategy& Strategy Strategy Agile 28

Harvard Business

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. The metrics also changed. Marketers are adopting the business practices of entrepreneurs such as lean startup and agile development. They realized they had to think beyond marketing as promoting an existing product.

Marketing 49

Marketing Agile Fashion Sales 49

Harvard Business

OCTOBER 3, 2018

She and the CEO now agreed that she should play an upstream, strategic, enterprise-wide role. As an example, the CEO had been discussing the importance of driving more agile decision making. They have different strategic priorities; they are held accountable for new, shared metrics; they spend more time with cross-functional peers.

Advertising 28

Advertising Agile Marketing Meeting 28

Kates Kesler

JUNE 11, 2014

He reset collaborative P&L metrics and business review processes, shared by the region leaders and the global product leaders, to form tight “business handshakes,” that he regards as the center of a granular set of growth strategies. Geographic Zones (consolidated P&L, plus infrastructure). 4: Build Capabilities for the Future.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82