Agile Culture Retail ROI 
Harvard Business
MARCH 22, 2017
Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. Each outbound communication is measured individually for immediate ROI. Marketers are adopting the business practices of entrepreneurs such as lean startup and agile development. These members are 2.6
Harvard Business
AUGUST 22, 2016
I’m told that at one point the management-through-presentation culture of the company was so extensive that they were actually investigated by 3M for potentially re-selling the huge volumes of acetates used in those days to make slides for overhead projectors! The difficulty here is that this doesn’t happen overnight.
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