Makarios Consulting

AUGUST 3, 2022

If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. If you are in the B2C space, you may not have personal relationships with your customers.

B2B 76

B2B B2C Trends Agile 76

Makarios Consulting

AUGUST 3, 2022

If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. If you are in the B2C space, you may not have personal relationships with your customers.

B2B 52

B2B B2C Trends Agile 52

BCG

APRIL 18, 2016

For B2C companies, disruptive innovators—such as Airbnb, Simple, and Uber Technologies—continuously roll out new models and services, and each one raises the competitive bar. In the B2B sector, innovative entrants such as Alibaba.com and Mercateo enable companies to create entirely new value chains and propositions.

B2C 40

B2C B2B Agile Efficiency 40

Harvard Business

DECEMBER 13, 2017

Contemporary organizations may do this process in a more agile and collaborative way, but the expectation is that PMs know best about what customers need and engineering is there to serve. There are of course many other factors to consider for any role such as the type of product you are building (B2B, B2C, industry, etc.),

Productivity 28

Productivity Management Engineering Case Interview 28