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6 Ways to Move Beyond the Commodity Mindset

Consulting Success

A man named Kyoji, who had grown up on this island but had spent 40+ years travelling around the world building several international brands and businesses. Many years ago, Tropicana took orange juice to a new level with its branding, marketing message, and advertisements. Only 30 minutes to reach my island destination.

Retail 240
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Healthcare Branding: The Need for a Strong & Unique Brand

Tom Spencer

Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. His free moments are spent traveling and enjoying sporting events with his wife and daughter. How to Justify Investment in Healthcare Branding for Improved ROI.” Image: Pexels.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

Online Advertising. They come for the content or the service, like booking air travel. The goal of advertising is to get people to act. 80% of B2B decision maker prefer to get information from articles rather than advertising. Leave advertising to the shoe companies. Downloadable, Educational Content. close rate.

B2B 60
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Online Advertising. ROI calculator. Online Advertising. LinkedIn advertising. The publication’s need to get maximum advertiser “bang” for the “buck” it spends on printing and mailing each print issue, means that only the most qualified readers actually get a printed copy. Speaking Engagements. Email Marketing.

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Cultivating a Mindset of Imperfection Action: Interview with Consulting Success Founder Michael Zipursky

Consulting Matters

Spend more time with loved ones, travel, do whatever is most meaningful for them. You have to focused on the ROI that you're providing for clients and looking at the outcome and results and not the deliverables. You can do it through advertising. Betsy Jordyn: That's great. So how did you get into starting this business?