Buzzsprout

MARCH 28, 2024

It's an excellent time to learn how to harness this medium whether you're a podcaster selling ad space, or a brand looking to promote your product. Podcasts are a versatile advertising channel that can work for anyone with a clear message and a strong marketing strategy (more on this later). Host-read ads v.

Advertising 75

Advertising Tools ROI Productivity 75

Buzzsprout

MARCH 6, 2023

This data highlights the importance of the two leading podcast marketing strategies: quality SEO and word of mouth. Podcast advertising trends and performance Podcasting is a highly effective marketing tool for big-name brands, small businesses, and entrepreneurs looking to grow their reach. 17% use social media.

Data 52

Data Advertising Trends Media 52

Harvard Business

JULY 12, 2017

Let’s take the example of one large company we worked with, which posited that it needed $250 million in new revenue from innovative new products in five years. Positioning options have high technical but low market uncertainty, in which the major challenge is solving a technical problem of some kind. The metrics need to change.

How To 28

How To Resources Operations Trends 28