Consultant Marketing Trust Barometer
Jerry Fletcher
FEBRUARY 13, 2021
In the 2004 study23% of the people interviewed said they would trust someone just like them. The Edelman 2019 “In Brands We Trust?” But is faulted on ethics. Research conducted in 2020 indicated that ethical attributes drive 76 percent of the trust capital of organizations, while competence drives 24 percent.
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