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Why Write and Publish Business Articles? For 5 Good Reasons!

Emerson Consulting Group

Published articles are high-level sales tools. Retirement benefits thoughtleader Dan Cassidy makes it a practice to show up at every sales meeting with a briefcase filled with reprints of his many published articles. Sales of your book increase as a result. Publishing articles can lead actually WRITING to a book!

Journal 40
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Conversation with L.E.K. Consulting

Tom Spencer

Tom: LEK offers a range of services including Strategy, Marketing & Sales, Operations and Mergers & Acquisitions. Our graduate recruitment programs runs every March so we will be back on campus and recruitment in March 2016 for positions commencing in February 2017. Where does LEK do the bulk of its work?

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

McKinsey’s most popular article in 2017 was a list post. Examples: What CEOs are reading in 2017 . As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. And it had less than 1000 words.

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When Should Multinationals Move Back into Venezuela?

Harvard Business

It includes full-fledged exits by corporations like Clorox , one of the first corporations to cease its operations in the market in 2014 (to later be seized by the Venezuelan government), and companies like Bridgestone and General Mills , which sold their Venezuela businesses to local industrial groups and private investors, respectively, in 2016.