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How My Company Created an Apprenticeship Program to Help Diversify Tech

Harvard Business

I interviewed more than 50 people from underrepresented groups who have made it in the tech industry, asking them to help me understand why they weren’t applying for my open tech jobs. We believe that investing in our local community is the moral thing to do, but what’s the cost and ROI of program like this?

Company 36
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What Creativity in Marketing Looks Like Today

Harvard Business

To explore this question, we interviewed senior marketing executives across dozens of top brands. Each outbound communication is measured individually for immediate ROI. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing?

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Creating a video course. Video presentations. Interview an expert. Interviewing a potential client. ROI calculator. McKinsey’s most popular article in 2017 was a list post.