Tom Spencer

AUGUST 29, 2020

Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues.

Marketing 97

Marketing ROI Sales Advertising 97

Harvard Business

MARCH 22, 2017

Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales.

Marketing 49

Marketing Agile Fashion Sales 49

Tsavo Neal

APRIL 27, 2017

81% of management consulting firms list attracting & developing new business as their #1 challenge. Tweet this “Attract & develop new business” is a fancy way of turning leads into paying clients. So, I beg you, don’t design your own sales materials. Source: Hinge Research 2017 High Growth Study.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

ROI calculator. They also help you develop new relationships through outreach. McKinsey’s most popular article in 2017 was a list post. Examples: What CEOs are reading in 2017 . Following up with a “Hello” page. Creating a hyper-focused landing page. Creating a bonus vault. Offering free consultations.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. And the sales team — well, they mostly hated it. The result?

Sales 45

Sales Metrics How To Tools 45