2017 Agile Finance Metrics 
Kates Kesler
JULY 2, 2015
Cost increases of about $400mm are expected to be offset by other synergies in the two separate companies at the end of 2017. The “global operating model” (GOM) is the means to manage this complexity, this tension, this need for both leverage and agility. Global business units (products, brands, categories, or customer segments).
Harvard Business
OCTOBER 3, 2018
” The email contained a link to a 2017 article one of us wrote for HBR, and suggested the CMO read it before their meeting. ” Like many of the CMOs described in the 2017 article, she was initially hired to focus on downstream commercialization roles, such as overseeing advertising. And they have significantly more impact.
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