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How to Get People to Subscribe to Your Newsletter

Harvard Business

Indeed, one 2015 study revealed that email marketing had an average ROI of £38 (about $50 USD) for every dollar invested. With returns like that, the question is clear: How can we build our email lists? Most professionals are so inundated with email newsletters these days, they’re reluctant to sign up for yet another.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

Other top calls to actions included contact forms (39%), webinars (37%), and free trials (35%). Investing in UX (the art of making your website and entire sales process user-focused and easier for them to get what they want) has a huge ROI. Email marketing has an average ROI of 3800%. Downloadable, Educational Content.

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