2015 Balance Sheet Marketing Methodologies 
Harvard Business
SEPTEMBER 16, 2016
Data contributes not only to brand equity, but to what constitutes product and service delivery in globally connected and hyper-competitive markets. Definitions for what constitutes EvD, and methodologies to calculate its value, remain in their infancy.
Harvard Business
OCTOBER 30, 2017
Over a period of years, every GE senior manager would learn the lean startup methodology, and GE would be the showcase for how modern companies use entrepreneurial management to transform culture and drive long-term growth. During Immelt’s tenure, GE’s stock market value fell by about half. Innovation at GE was on a roll.
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